Why do only a few rare leaders extract extraordinary performance from their companies, when so many good ones with the same tools, the same balance sheets, the same caliber of talent cannot? 

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Most leaders just add. Few truly multiply. 

Something else has to explain it.

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I call it The Propeller Effect. That moment when the extraordinary becomes routinely ordinary. Every day, all the time. When the invisible architecture unlocks the full power of the visible. 

The articles I publish here aren’t extracts from the book. It’s me thinking around core topics the questions, the cases, the science, the arguments I’m wrestling with as the book takes shape.

 

Read them. Push back. Tell me where they don’t hold and help shape my thinking.

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