I've been fascinated by the same question for thirty years.

Why do a few rare leaders extract extraordinary performance from their companies, when so many good ones with the same tools, the same balance sheets, the same caliber of talent cannot? 

Few truly multiply. Most just add.

Something else has to explain it. It's mostly unseen beneath the visible work every leader does, beyond the same strategies and toolkits they have in common. I call it The Propeller Effect, and that's what I am working to decode in this book.
Journey with me. 

The articles I publish here aren’t extracts from the book. It’s me thinking around core topics the questions, the cases, the science, the arguments I’m wrestling with as the book takes shape. Read them. Push back. Tell me where they don’t hold.

And if the question matters to you, register below. You’ll get the work as it builds and you’ll help shape the book before it goes to print.